![]() ![]() The blue Instagram badge is only for public entities and celebrities, which means that you cannot have a private profile on the platform. This includes fan accounts, feature accounts, and meme accounts (e.g. There is an exception for language-specific accounts, but general interest accounts will not be verified. Hence, if you have multiple business accounts, you will have to choose the main one to undergo the verification process. Instagram only allows one account per person to receive the blue verification badge. In order to be considered for verification, your Instagram account must represent a registered business or entity, or it must belong to a real person or public figure. In order to be eligible to apply for the blue checkmark, your Instagram account must meet the following criteria for verification: 1. Instagram are transparent with the verification criteria they use to determine whether an account is eligible to receive the blue verification badge. Am I Eligible for the Instagram Verification Badge? Now that you understand the advantages of Instagram verification, it’s time to look at who is eligible to request verification on the social platform. Verified accounts are exempted from this rule.Īs you can see, having this simple checkmark on your Instagram business profile can make a massive difference in your efforts to build brand awareness and increase your Instagram followers. Your account will usually appear at the top of the search results when someone is looking for your brandĪccounts with the verified badge also get early access to other special features on Instagram, such as the “swipe up” feature on Instagram stories which requires a brand to have upwards of 10,000 users in order to gain access to the tool.The blue verification badge also helps users to easily find your brand on social media.Brands prefer to work with influencers or marketers with verified accounts.It increases trustworthiness between your brand and your followers.It is an effective strategy to protect your brand and it’s reputation from imposters.It’s an easy way to increase brand awareness and grow your follower count.The checkmark on Instagram helps to showcase the exclusivity of your brand. ![]() There are many advantages to getting the Instagram verified sticker, some of which are listed below: If you, your business or brand is at risk of being impersonated, then you should request verification as soon as possible. Applicants need to be public figures, such as brands, celebs, or influencers in order to receive the blue checkmark verification. One of the main factors they consider is if there’s a high probability of the accounts being impersonated. When someone makes a verification request, Instagram takes into account a variety of factors in determining whether or not to grant the verified blue badge. And for those that have the sticker, it means that the account has gone through a series of manual verification checks by Instagram itself. Instagram first allowed users to request for verification in August 2018. This is to help ensure that Instagram users are dealing with authentic brands and people that they want to follow. Instagram offers a verification check for accounts representing well-known brands and influencers where there is a high likelihood of the account being impersonated. Instagram verification prevents impersonation, which is why it’s reserved for celebrities, global brands, and public figures. The badge has one simple purpose, and that is to show that the user is an official profile. What does the Instagram Blue Checkmark mean?Īlso known as the Instagram verified sticker, the blue checkmark appears next to the account name, as well as in searches, and when the Instagram account owner comments on posts. Can I Still Show that I am Authentic if I Can’t Get Verified?.Instagram Verification Mistakes to Avoid.How to Increase Chances of Getting Verified. ![]()
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